• Business

    Italian Farmers Propose Anti-Fraud Seal for EVOO

    The new #labeling system, consisting of a numbered seal with a QR code located on the neck of the bottle, is intended to defend Made in Italy production from fraud which is estimated to cost the #olive oil industry €1.5 billion per year. The trade associations and the State Mint are now waiting for the Ministry of Agricultural, Food and Forestry Policies and the Ministry of Economy and Finance to officially validate the label.   “Thanks to the experience gained over the years in the field of security printing integrated with ICT systems,” Paolo Aielli, CEO of the State Mint and Polygraphic Institute said, “we developed this effective system of…